Buying a home is not just a financial decision… it’s also an emotional one! The entire process can be a rollercoaster of emotion from excitement and joy to uncertainty. This is because, most often, home buying is more than simply acquiring a property. It’s about finding a place to create life, build memories, and feel safe, happy and secure. It’s about investing in a community, a neighborhood, and creating a sense of belonging. Unless your buyer is looking for a property to flip, more often than not, they’re feeling all the feels. They’re looking for a home that checks all their boxes from belonging and attachment to memory making and feeling secure.
Knowing this, your staging should play to the emotions of your buyer! Home staging is visual marketing… show them how beautiful life can be living in your home! Show your buyer how living in your home will be a haven to them. Show spaces that are warm and inviting… that beckon the buyer in and helps him/her see themselves living an amazing life there. A place of contentment and memories. Your buyer wants to purchase HOME and a well staged/styled home can evoke these feelings in your buyers.
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